The Changing Face of Search Engine Optimization

Recently Google filed Patent which includes factors that Google uses to rank web pages.

These are:

1. How Page Changes Affect Rankings On Google
2. Domain Name Influences On Google Rankings
3. Inbound Links & Your Rankings On Google
4. Google Search Results & User Data: Affects On Your Rankings
5. How Google Tracks User Behavior

How Changing Content can Affect Rankings

Changing content over time has a huge impact in Google's measures according to this patent. They use changes to determine "freshness" or "staleness" of websites and pages and how that data impacts the value of the links on the page as well its rankings. They'll also measure large, "real", content changes vs. superfluous changes and rank based on that data.

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Posted by Ramesh at 1:46 PM 1 comments  

Either you all familiar with this fact or not but Google never advice for SEO.

According to Google Webmaster Help Support "Seo is provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted."

While Google doesn't have relationships with any SEOs and doesn't offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.

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Posted by Ramesh at 12:46 PM 0 comments  

The terms “Search Engine Optimization” (SEO) is actually a component of search engine marketing —a function of the SEM process, if you will. SEO is the act of optimizing a website for organic or natural search engine listings. Search engine optimization is arguably the most cost-effective function in a search engine marketing campaign, yet still just one element.

Posted by Ramesh at 12:21 PM 0 comments