The Changing Face of Search Engine Optimization

Recently Google filed Patent which includes factors that Google uses to rank web pages.

These are:

1. How Page Changes Affect Rankings On Google
2. Domain Name Influences On Google Rankings
3. Inbound Links & Your Rankings On Google
4. Google Search Results & User Data: Affects On Your Rankings
5. How Google Tracks User Behavior

How Changing Content can Affect Rankings

Changing content over time has a huge impact in Google's measures according to this patent. They use changes to determine "freshness" or "staleness" of websites and pages and how that data impacts the value of the links on the page as well its rankings. They'll also measure large, "real", content changes vs. superfluous changes and rank based on that data.

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Posted by Ramesh at 1:46 PM