The Changing Face of Search Engine Optimization

Google´s tilt towards the semantic indexing of Web pages and establishing relevance through this brilliant statistical method may have been the influence of Applied Semantics, the company known as the innovator of the semantic text processing technology. Google, in an aggressive move which spelled growth and astonished onlookers, took over Applied Semantics in April 2003. The acquisition had several interesting pros and cons and shook the SEO fraternity with expectations and skepticism.

The Latent Semantic Indexing (LSI), because it focuses on a bunch of keywords, so to say, and not a single keyword, and through its studied pattern of the relationship between semantically close and distant words in a collection of documents, it do not get confused between singular and plurals, or synonyms. It simply goes on to find the context developed by a bunch of keywords. So that, when you search for Tiger Woods, it doesn't go on to look for Web pages that has used the keywords “tiger' and ‘woods' but lists a collection of pages that discusses Golf. This is what is called relevance feedback.

Posted by Ramesh at 2:53 PM 2 comments  

Labels: Latent Semantic Indexing, LSI, Using Synonyms

Search Engine Optimization is a continuous process where every single activity needs to be act regularly. You have to be always alert and must have the information of what your competitor is doing. What strategies your competitor adopted and what are their week points. Mostly people thinks this is really time consuming job and they hardly doing it. Analyzing competitor is not such activity where you just list out the competitor website figures, where we used to show number of pages indexed, link popularity etc. You have to be very alert and set your mind towards the activity performed by competitor.

Analyzing your competitor slowly and understand its strategies, regularly check their websites and notice the changes they have made on their websites. If you want to be above your competitor in SERP you have to perform well and always a step ahead of your competitor. Always kept in mind that your competitor will never let you to takes his position and for achieving better position they definitely working on their strategy.

When you watching your competitor site you must be watching their on-page changes and that you can easily seen ion their sites. But what about off-page factors, you cannot determine what going on? can you? Now everything is possible you can watch every single step of your competitor. There are various tools available which gives quite good results on which you can make estimate and easily track your competitor.

Posted by Ramesh at 2:28 PM 0 comments  

Labels: analyzing competitor, competition analysis, off-page changes, on-page changes

Are you also feel that your site not into google database. Many of the websites loosing their visitors because they are not appearing on Google search index. When your website page exist under Google database you have more chances to get a decent amount of traffic from Search Engines.

Let me tell you few tips to let your page indexed in Google.

Create a XML sitemap including new URLs and submit it into Google Webmasters.
Link from Home page and other High traffic pages of your site.
Submit your URL in Social Bookmarking sites (Digg, StumbleUpon, Reddit etc.)
USE of QUIT (Quick Indexing Tool) By BlueHatSEO

Posted by Ramesh at 6:33 PM 1 comments