May 7, 2008

How to Analyze your Competitor? Part 1

Search Engine Optimization is a continuous process where every single activity needs to be act regularly. You have to be always alert and must have the information of what your competitor is doing. What strategies your competitor adopted and what are their week points. Mostly people thinks this is really time consuming job and they hardly doing it. Analyzing competitor is not such activity where you just list out the competitor website figures, where we used to show number of pages indexed, link popularity etc. You have to be very alert and set your mind towards the activity performed by competitor.

Analyzing your competitor slowly and understand its strategies, regularly check their websites and notice the changes they have made on their websites. If you want to be above your competitor in SERP you have to perform well and always a step ahead of your competitor. Always kept in mind that your competitor will never let you to takes his position and for achieving better position they definitely working on their strategy.

When you watching your competitor site you must be watching their on-page changes and that you can easily seen ion their sites. But what about off-page factors, you cannot determine what going on? can you? Now everything is possible you can watch every single step of your competitor. There are various tools available which gives quite good results on which you can make estimate and easily track your competitor.

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