The Changing Face of Search Engine Optimization

Google´s tilt towards the semantic indexing of Web pages and establishing relevance through this brilliant statistical method may have been the influence of Applied Semantics, the company known as the innovator of the semantic text processing technology. Google, in an aggressive move which spelled growth and astonished onlookers, took over Applied Semantics in April 2003. The acquisition had several interesting pros and cons and shook the SEO fraternity with expectations and skepticism.

The Latent Semantic Indexing (LSI), because it focuses on a bunch of keywords, so to say, and not a single keyword, and through its studied pattern of the relationship between semantically close and distant words in a collection of documents, it do not get confused between singular and plurals, or synonyms. It simply goes on to find the context developed by a bunch of keywords. So that, when you search for Tiger Woods, it doesn't go on to look for Web pages that has used the keywords “tiger' and ‘woods' but lists a collection of pages that discusses Golf. This is what is called relevance feedback.

Posted by Ramesh at 2:53 PM 2 comments  

Labels: Latent Semantic Indexing, LSI, Using Synonyms

Search Engine Optimization is a continuous process where every single activity needs to be act regularly. You have to be always alert and must have the information of what your competitor is doing. What strategies your competitor adopted and what are their week points. Mostly people thinks this is really time consuming job and they hardly doing it. Analyzing competitor is not such activity where you just list out the competitor website figures, where we used to show number of pages indexed, link popularity etc. You have to be very alert and set your mind towards the activity performed by competitor.

Analyzing your competitor slowly and understand its strategies, regularly check their websites and notice the changes they have made on their websites. If you want to be above your competitor in SERP you have to perform well and always a step ahead of your competitor. Always kept in mind that your competitor will never let you to takes his position and for achieving better position they definitely working on their strategy.

When you watching your competitor site you must be watching their on-page changes and that you can easily seen ion their sites. But what about off-page factors, you cannot determine what going on? can you? Now everything is possible you can watch every single step of your competitor. There are various tools available which gives quite good results on which you can make estimate and easily track your competitor.

Posted by Ramesh at 2:28 PM 0 comments  

Labels: analyzing competitor, competition analysis, off-page changes, on-page changes

Are you also feel that your site not into google database. Many of the websites loosing their visitors because they are not appearing on Google search index. When your website page exist under Google database you have more chances to get a decent amount of traffic from Search Engines.

Let me tell you few tips to let your page indexed in Google.

Create a XML sitemap including new URLs and submit it into Google Webmasters.
Link from Home page and other High traffic pages of your site.
Submit your URL in Social Bookmarking sites (Digg, StumbleUpon, Reddit etc.)
USE of QUIT (Quick Indexing Tool) By BlueHatSEO

Posted by Ramesh at 6:33 PM 1 comments  

Search Engine Optimization is one the tedious work to do. It required lots of hard work, patience and research. I'm providing Well known Free SEO Tools which help to reduce your burden and improves your skills.

SEO Tools for Keyword Research, Keyword Density, Keyword Difficulty

Keyword Research & Traffic Estimator - Free Overture and Google Keyword suggestion tool.
Overture Keyword Tool - This tool, based on the excellent Overture and Wordtracker keyword search tools, gives similar data, including search figures from the previous month.
Keyword Density - The keyword density tool is useful for helping webmasters and SEOs achieve their optimum keyword density for a set of key terms.
McDar Keyword Analysis Tool - it will display Pagerank and Back links pages for the Top 10 websites.
Keyword Difficulty Tool - The keyword difficulty tool is used to analyze the competitive landscape of a particular search term or phrase, this tool issues a percentage score and provides a detailed analysis of the top ranking sites at Google and Yahoo.

SEO Tools for Website Analyzing & Domain related Tools:

Site Diagnosis Tool - A collection of Tools for analyzing your site.
Page Strength Tool - This tool is designed to satisfy the curiosity of webmasters, surfers and web marketing professionals seeking a better metric to quickly assess the value of a page.
Term Target - Helps determine how targeted a particular page is for a specified keyword by analyzing a variety of factors.

SEO Tools for Backlinks:

Backlink Anchor Text Analyzer - This tools help you determine the backlinks of your website and link text used by your backlinks to Link to your wesbite.
Backlink Analyzer - Research and analyze websites for link quality. Checks for Indexed Pages, Links to Website, EDU & .GOV Links, Domain Age & Expiration, Google PageRank, Alexa Traffic Rank, DMOZ Listing.
Backlink Analyzer - The Backlink Analyzer is used to research domains for link quality.
Backlink Builder - Building Quality backlinks is one of the most important factors in Search Engine Optimization.
Link Popularity Check - Link popularity check is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility.
Link Validation Tool - Free Online Broken Link Checker.
Reciprocal Link Check - This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your

Posted by Ramesh at 12:00 PM 0 comments  

Recently Google filed Patent which includes factors that Google uses to rank web pages.

These are:

1. How Page Changes Affect Rankings On Google
2. Domain Name Influences On Google Rankings
3. Inbound Links & Your Rankings On Google
4. Google Search Results & User Data: Affects On Your Rankings
5. How Google Tracks User Behavior

How Changing Content can Affect Rankings

Changing content over time has a huge impact in Google's measures according to this patent. They use changes to determine "freshness" or "staleness" of websites and pages and how that data impacts the value of the links on the page as well its rankings. They'll also measure large, "real", content changes vs. superfluous changes and rank based on that data.

Read Full Article

Posted by Ramesh at 1:46 PM 1 comments  

Either you all familiar with this fact or not but Google never advice for SEO.

According to Google Webmaster Help Support "Seo is provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted."

While Google doesn't have relationships with any SEOs and doesn't offer recommendations, we do have a few tips that may help you distinguish between an SEO that will improve your site and one that will only improve your chances of being dropped from search engine results altogether.

Read full Article

Posted by Ramesh at 12:46 PM 0 comments  

The terms “Search Engine Optimization” (SEO) is actually a component of search engine marketing —a function of the SEM process, if you will. SEO is the act of optimizing a website for organic or natural search engine listings. Search engine optimization is arguably the most cost-effective function in a search engine marketing campaign, yet still just one element.

Posted by Ramesh at 12:21 PM 0 comments